Our Strategy
Cultivate your Craft
In the initial Cultivate stage, we audit your current marketing initiatives to identify strengths & areas of improvement. Through our market research we identify our true competitive advantage that will be leveraged throughout the process. This sets the foundation for our team to curate tailored strategies that will dominate the current market.
Discovery Session & Audit, Market Research, SWOT, Identify Competitive Advantage
Plant the Plan
Next, we collaborate with your team to define SMART goals & key performance indicators (KPIs) that will drive the project to success. We discuss short & long term goals to ensure the project encompasses the bigger picture that you envision for your company.
Goal Setting, KPI Identification, Budget Allocation, Timeline Development
Grow the Game Plan
Grow the Game Plan is where we execute the project plan with creativity, precision & adaptability to maximize performance. Our team monitors, tests and collects the campaign results. We also make data-driven adjustments throughout the process where and when needed.
Campaign Execution, Creative Development, Testing, Data Collection
Harvest your Success
At this last step, our team evaluates the outcomes of the project, celebrates achievements and identifies opportunities for further growth and improvement. This evaluation provides critical insights that will be considered in future strategic decisions. This may be the last step, however, it is not the end. We document the overall results of the project and from there determine what efforts to pursue next – the process starts all over again!
Performance Review, Project Report, Strategic Recommendations, Reinvest Opportunities